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신성례 ( Shin Sung-Rae ) - 삼육대학교 간호학과
신선화 ( Shin Sun-Hwa ) - 이화여자대학교 간호과학대학원
이복근 ( Lee Bok-Keun ) - 청소년 흡연음주예방협회
양진희 ( Yang Jin-Hee ) - 가톨릭상지대학교 미용예술과
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Abstract
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Purpose: To evaluate the influence of experiences of witnessing tobacco advertising and preferences of tobacco companies’ social responsibility (CSR) on current and future smoking intentions in adolescents.
Methods: Data were collected from 700 adolescents living in Korea representing 7 metropolitan cities and 8 provinces in the method of proportional random sampling. The Gallup’s data collection system was adopted using 1:1 face to face interviews. The witness of tobacco advertising was determined by ’yes’, or ’no’ responses to three survey items and to four survey items for preferences of tobacco CSR. For statistical analysis, x2 test, Fisher’s exact test and logistic regression were used.
Results: 98.4% of the adolescents had experiences of witnessing tobacco advertising. POP (OR=103.44, 95% CI: 8.22~1301.45) and magazine advertisement (OR=6.07, 95% CI: 1.34~ 22.58) had a significant effect on their current smoking. Also, POP (β=.24, p<.001) and movie advertisement (β =.42, p<.001) had a significant effect on their future smoking intentions. As for the preferences of tobacco CSR, cultural-art support activities (β=.15, p=.025) and environmental purifying campaigns (β=-.15, p=.034) had a significant effect on their future smoking intentions.
Conclusion: Witness of tobacco advertising and positive responses to tobacco CSR are associated with current and future smoking intentions in adolescents.
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KeyWords
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청소년, 광고, 담배, 흡연
Adolescent, Advertisements, Tobacco, Smoking
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원문 및 링크아웃 정보
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등재저널 정보
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